Ever feel like you’re crushing it on the field but fumbling off it? That’s where TAFT steps in – we’re not just changing the game but rewriting the whole playbook. Dive into a platform built for athletes, coaches, sports brands, and enthusiasts; designed to empower athletes, connect communities, and enhance performance.
Empowering Athletes. Elevating Brands.
Rewriting the Playbook.
What we Offer
Our commitment at TAFT is to nurture not just the athlete in you, but the visionary, the influencer, the trailblazer. We believe in empowering your performance while equally investing in your personal development, ensuring that your rise to the top is both remarkable and sustainable.
Marketing and Sponsorship
Your Personal Hype Squad,
Maximize Your Value.
We’re not just about beefing up your brain – we’re here to beef up your bank account too. Our marketplace is your personal hype squad, showcasing your skills, experience, and killer personality to brands hungry for the next big thing. Whether you’re a college hotshot navigating the NIL waters or a pro at the top of your game, TAFT’s got your back.
Athlete Development
Buff Your Brain,
Boost Your Game.
Picture this: A 24/7 knowledge buffet built by athletes, for athletes. Our platform is packed with insider wisdom from pros who’ve been in your cleats, ensuring you don’t repeat the fumbles of the past. And because we know you’re all about that face-to-face action, we’re bringing you quarterly in-person training sessions that’ll have you networking and growing faster than your Instagram following.
Community and Networking
Join the Winning Team. Connect. Collaborate. Grow.
The TAFT community is where athletes, coaches, sports brands, and enthusiasts come together to share insights, build connections, and grow together. Whether you’re online or in-person, our platform is designed for collaboration and mutual support. This is where the real magic happens.
100+Athletes
300+Teams
500+Courses
About us
Join the winning team.
We understand that being an athlete is more than just competition and physical prowess. It’s about passion, resilience, and the relentless pursuit of excellence—on and off the field. TAFT is here to guide you through this journey, providing personalized marketing strategies that highlight your unique strengths and connect you with opportunities that align with your career goals and personal values.
Our bespoke marketing strategies and holistic support system are designed to spotlight your talents, amplify your voice, and secure your legacy. Choose TAFT, where athletes evolve into icons. Experience the power of now with an eye on eternity—because your potential is our passion, and your tomorrow starts today.
Empower Your Game, Envision Your Tomorrow
Our partnership with you is built on trust, transparency, and a deep commitment to your long-term success. At TAFT, we’re not just supporting today’s athlete; we’re shaping the leaders, influencers, and game-changers of tomorrow.
500+ more skillful courses you can explore
Build your Tomorrow with Education for Today
Through our Education and Transition Programs. We’re committed to empowering todays athletes with the opportunities and skills to grow into the best version of themselves.
Upcoming Events
In an era where the achievements of athletes are often celebrated in the moment but quickly forgotten, TAFT saw an opportunity to shift the narrative and truly honor the grit, determination, and legacy of legendary athletes.
What our Athletes are Saying
Don’t just take our word for it—hear directly from athletes who are already experiencing the impact of TAFT’s Social Learning Platform and Marketing Connection Hub.
TAFT has truly elevated how I approach life after sports. The self-paced learning and real connections I’ve made through the platform have opened doors I never knew existed. This is the perfect tool for athletes looking to transition smoothly into the business world and beyond!
Randy Fuller
Former NFL
This is a game-changer for athletes like me. It's more than just a platform—it’s a lifeline for securing our financial future and building our brand. With TAFT, I’ve been able to connect with brands that see my value beyond the field. Every athlete deserves to be part of this!
Michelle Carter
Gold Medalist
Helping us athletes take control of our personal brands and financial success. The platform is designed by athletes, for athletes—so it’s tailored to our needs. The marketing opportunities I’ve gained through TAFT are incredible. It’s time every athlete gets the value they deserve!
Kenneth Gilbert
Former MLB
Frequently Asked Questions
Who is eligible to join Today’s Athlete for Tomorrow?
Anyone actively participating in a recognized sporting activity, including high school, collegiate, professional, retired professional, coaches, and amateurs athletes, are welcome to join our community. Our programs are designed to cater to athletes across all levels and disciplines, to support their holistic development.
How does TAFT help with marketing and branding?
We collaborate with athletes to amplify their personal brand, leveraging our extensive network of businesses, media and sponsorship contacts. Our team works closely with each athlete to craft unique marketing strategies that highlight their strengths, passions, and individual stories to the wider public and potential sponsors.
What types of programs does TAFT offer?
Our offerings include a variety of programs focused on personal and professional growth. These range from marketing and branding workshops, financial literacy and management seminars, transition programs for athletes moving on from their sports careers, and networking events to connect with industry leaders and peers.
Can TAFT assist with career transitions?
Absolutely. We understand the challenges athletes face when transitioning from professional sports to new career paths. Our transition programming is specially designed to prepare athletes for this shift, offering career counseling, skill-building workshops, and networking opportunities in various industries.
How do I join Today’s Athlete for Tomorrow?
Joining is simple. Fill out the membership application form. Our team will review your application and reach out with more information on how to become a part of our community. We’re here to support you every step of the way, from the moment you decide to join to every achievement that follows in your career and life beyond sports.
We unite the legacy of sporting excellence with the vision of holistic athlete development, transcending conventional mentorship paradigms.
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